Sunday, December 02, 2007

Fat Loss In Four Minutes??

Fast Fat Loss Workout!

Still on the subject of the cookbook, as I was making the sales of the book this week, I was getting quite a few emails (well over 200 in fact) from people who were asking me for a workout that would work to shift fat fast before the office part silly-season kicks in (seems that many people are worried about fitting into the little black dress or looking good in those tight-fitting dress pants).

Well, I'm not big on 'quick-fix' type of workouts as my systems are really about making lasting change, but so many of you asked and, seeing as you were also the people who'd just bought the cookbook, it seems rude not to oblige.

So here it is. I call it my 4x4 Workout (Actually, I'm just putting the finishing touches on my 4x4 DVD series) and it burns fat like nothing you've ever tried before.
Beware though... it's tough, so don't say I didn't warn you!
It works this way...

Performing 20 seconds of exercise 1
Rest 10 seconds
Performing 20 seconds of exercise 2
Rest 10 seconds
Performing 20 seconds of exercise 1
Rest 10 seconds
Performing 20 seconds of exercise 2
Rest 10 seconds
Performing 20 seconds of exercise 1
Rest 10 seconds
Performing 20 seconds of exercise 2
Rest 10 seconds
Performing 20 seconds of exercise 1
Rest 10 seconds
Performing 20 seconds of exercise 2
Rest 10 seconds

If your math is a little weak, that's just 4 minutes of exercise but boy will you feel it (and boy, will it burn some fat too!).

So here's how you use it and here's how you make it the most effective fat burning routine you've ever used.

Simply put together 4 of these 4 minute workouts a day for a total of 16 minutes of daily exercise.

That's it, you won't need more.

You can build your routine as you like. 2x 4 minutes in the morning and 2x4 in the evening.
All four workouts together (with rest between each 4 minute period) or 4 seperate 4 minute workouts throughout the day.

Put it together however you like.

The beauty of this is that you'll only ever be working out for 16 minutes a day, yet getting all the benefits of going to the gym for a full hour or more.

Don't believe me?

Give it a try for 1 week and use it alongside the elimination diet and I guarantee you'll see the fat start to melt off.

What exercises?

Any really, exercises that use more muscle work best for example...
I'll be sending you some more workout samples later in the week.

(Note: The 4x4 workout is just one part of the Look Great Naked Challenge )

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Elimination Diet Cookbook Is A Hit!

Elimination Diet Cookbook A Hit!

It's true!

I uploaded the cookbook into cyberspace at 11:35pm on Tuesday night and when I woke up at 6.00 on Wednesday I'd already sold 250 and went on to sell another 500 during the rest of the week.

Not bad considering that it's not really on sale until Jan 1st and that I only sent 1 email to my private list. Seems that it was long overdue!

The funny thing is, it was the book I was never going to write, I'd assumed (mistakenly as it now transpires) that people would rather create their own meals but it seems that it's been the meal creation side of things that has caused the greatest stumbling block for most people who take on the diet.

Well, no more!

With over 100 recipes and 10 more being added to the book every month for a year, you'll NEVER run out of ideas again.

I'm not peddling it to you, but if you want to get a copy of the cookbook for £12.99 before it goes on sale on Jan 1 at £17.99 then pop on over to and grab it now, but please don't tell too many people about it just yet as I'm only telling my private list and don't want it over-sold before it goes official on the 1st.

Monday, November 12, 2007


I just got an email from my good friend Nicky Seghal over at and thought that my readers might benefit from knowing a little about their favourite fizzy drink.

Just do the comparisons...


1. 75% of the UK population are chronically dehydrated. (Likely applies to half world population.)

2. In 37% of all the UK population, the thirst mechanism is so weak that it is often mistaken for hunger.

3. Even MILD dehydration will slow down one's metabolism as much as 3%.

4. One glass of water will shut down midnight hunger pangs for almost 100% of the dieters studied in a University of Washington study.

5. Lack of water, the #1 trigger of daytime fatigue.

6. Preliminary research indicates that 8-10 glasses of water a day could significantly ease back and joint pain for up to 80% of sufferers.

7. A mere 2% drop in body water can trigger fuzzy short-term memory, trouble with basic math, and difficulty focusing on the computer screen or on a printed page.

8. Drinking 5 glasses of water daily decreases the risk of colon cancer by 45%, plus it can slash the risk of breast cancer by 79%, and one is 50%less likely to develop bladder cancer. Are you drinking the amount of water you should every day?


1. In many states (in the USA) the highway patrol carries two gallons of Coke in the trunk to remove blood from the highway after a car accident.

2. You can put a T-bone steak in a bowl of coke and it will be gone in two days.

3. To clean a toilet: Pour a can of Coca-Cola into the toilet bowl and let the "real thing" sit for one hour, then flush clean. The citric acid in Coke removes stains from vitreous china.

4. To remove rust spots from chrome car bumpers: Rub the bumper with a rumpled-up piece of Reynolds Wrap aluminum foil dipped in Coca-Cola.

5. To clean corrosion from car battery terminals: Pour a can of Coca-Cola over the terminals to bubble away the corrosion.

6. To loosen a rusted bolt: Applying a cloth soaked in Coca-Cola to the rusted bolt for several minutes.

7. To bake a moist ham: Empty a can of Coca-Cola into the baking pan, wrap the ham in aluminum foil, and bake. Thirty minutes before the ham is finished, remove the foil, allowing the drippings to mix with the Coke for a sumptuous brown gravy.

8. To remove grease from clothes: Empty a can of coke into a load of greasy clothes, add detergent, and run through a regular cycle. The Coca-Cola will help loosen grease stains. It will also clean road haze from your windshield.


1. The active ingredient in Coke is phosphoric acid. Its pH is 2.8. It will dissolve a nail in about four days. Phosphoric acid also leaches calcium from bones and is a major contributor to the rising increase in osteoporosis.

2. To carry Coca-Cola syrup (the concentrate) the commercial truck must use the Hazardous Material place cards reserved for highly corrosive materials.

3. The distributors of coke have been using it to clean the engines of their trucks for about 20 years!

Still want a coke?

Tuesday, October 23, 2007

Why Grow Old?

Why is it that so many people dread getting older?

I mean, what is it that causes sensible, mature, educated people to burst into tears or go thorough 'mid-life' crises at the very mention of their fortieth birthday?

It's weird, isn't it? After all, getting older is a natural part of life.

After working with thousands of people from all walks of life, I can reveal this: it's not the actual calendar years that cause people stress and concern, it's what those years do to your body, your face and your appearance.

Not much of a revelation, I agree, but nonetheless it's true.

In fact, if it wasn't for the visible signs of ageing that build up over the years, most people wouldn't give a damn about how many candles they have on their birthday cake at all.

The trouble is, we're all brainwashed from quite an early age about what it means to grow older. We're told 'you're not getting any younger y'know!' or 'you really should be slowing down and taking it a bit easier at your age' or 'you shouldn't expect to achieve as much as you did when you were younger'.

Look, let's get something straight, once and for all.

Despite what you've been told by doctors, physios and so-called fitness 'experts' over the years, you do not automatically enter into a downward spiral of performance and appearance as you age.

Physical degeneration is not an inevitable part of the ageing process.

In fact, you can and should be able to not only maintain but also improve your physical abilities across the course of your lifetime. You can be fitter in your forties, fifties, sixties and even seventies than you are/were in your twenties and thirties.

Don't believe me?

Just look at the likes of long-distance runner and adventure racer Helen Klein. She took up jogging at 55, and progressed to complete over 75 marathons and 100 ultra-distance marathons (these are races over 100 miles in length) during a career that went on well into her mid-seventies.

What about Professor Art De Vany, author of soon-to-be-published Evolutionary Fitness? He rides mountain bikes and dirt bikes competitively (in open competition), trains rigorously on a daily basis and has an amazingly muscular and firm physique with only 8% bodyfat. He's 68!

These aren't isolated cases, though, sadly, they are quite rare... though they needn't be!

Any day of the week you could begin the process of building the better, fitter, faster, firmer, stronger, leaner you and start to benefit from the amazing energy and vitality that's available to you at every moment of your life, regardless of age.

But first, I need you to understand something.

These improvements do not come from some new fad fitness programme.

They don't come from the latest diet.

They don't come from those fancy gizmos, gadgets or wonder pills.

They come from good, old-fashioned, honest-to-goodness effort.

(This is where I lose half of my readers! : ) )

Just follow my seven-point plan and get the most out ofyour body regardless of your age.

1. Engage in challenging exercise every day. Look, three times a week just doesn't cut it when it comes to maintaining or improving your physical self. The human body is a movement machine, so move it or lose it.

2. Use strength-based exercises at least three times a week where you challenge the muscles and joints and load the bones. With over 600 muscles in the human body, it just doesn't make sense to train the way most people do by isolating different muscles and blasting them to death. Instead, use my 600 rule and try to find exercises that use as many muscles as you possibly can. My Integrated Movement Training page here on handbag will give you a great workout.

3. Drink fresh, clean water every day. You need around a litre for every 50lbs of body weight in order to maintain a decent hydration level. Less than this and your organs, your skin, your muscles and even your brain cease to operate effectively.

4. Avoid all processed food. Another name for processed food is 'denatured' food. In other words, all of the nature has been removed from it in order to make it last longer on the shelves. Do you really want to eat something without any 'nature' in it? Only you can decide that, but I tell you this: foods with colourings, flavourings and numbers instead of ingredients will more likely end your life early than extend it. Opt instead for fresh produce, ensuring that 80% of what you eat comes from fresh (ideally organic) sources.

5. Eat less. People eat too much. Enough said.

6. Sleep more. The human body requires sleep of both great quality and quantity. Getting eight hours a night is a good start, but not enough. To truly benefit from your sleep, try to get your sleep patterns worked out so that you are asleep between the hours of 10pm and 2am to make the most of your body's hormonal repair processes. The hours 2am to 6am are important to countering stress. In other words, all sleep is not the same. The timing is important too.

7. Relax more. Yep, I know I said to move more, but I also want you to relax more too. That doesn't mean watch more TV. Read a book, listen to music, take a massage or acupuncture, take more holidays, add variety to your weekends. Studies show that people who are more aware of the need for a balance between activity and constructive relaxation live longer, are less stressed and achieve more.

Well, there you go.

My guide to looking and performing better as you age.

It may not be what you were expecting.

In fact, many of you are probably thinking, 'Yeah, but I know all that already, where's the new stuff?'

Sorry, not this time!

There's nothing faddy, or hi-tech about this approach. It just works.

My challenge to you is to take everything I've just told you and use it for 30 days in its entirety. Don't skip a thing. If you do, I GUARANTEE that no matter what your current age or physical condition is, you'll look, feel and perform better than you have in years.

If you want a more structured system of applying these reules, then go to

Tuesday, October 16, 2007

Sugar... it 'aint as sweet as you think!

I've been getting lots of emails from my readers asking me how serious I am about cutting sugar out from their diets.

"Can't I cut down rather than give it up entirely?"

"I LOVE my sugar! Can't I just have it in my first tea or coffee of the day?"

When first asked from a position of 'all things in moderation' it sounds absolutely fine that cutting down rather than cutting out should be ok.

So why am I such an anti-sugar activist during the elimination diet?

Well, for a start, sugar is responsible for increased fat storage, the very opposite of what you're trying to achieve on the elimination diet.

It does this by overstimulating insulin which commands triglycerides (fat) to move in and take up residence in your fat cells.

This is the last thing you want.

Essentially, it takes you from a fat-burning mode into a fat-storing mode.

Not really what you want is it?

But it doesn't stop there!

In her amazing report, Dr Nancy Appleton revealed that sugar is far
more harmful than most of us would ever realise:

- It increases LDL
(the BAD cholesterol)
- It decreses HDL
(the GOOD Choloesterol)
- It suppresses immune system function
- It can cause hypoglycemia
- It can cause insulin sensitivity
- It can cause food allergies
- It cn rob your body of vital minerals
- It has been linked to numerous
And much more besides!

Look, I'm not much into scaremongering or fright tactics to get people to comply. I'd much rather they were educated into making the right choices for their health, but seriously, sugar is bad news.

That's why I cut it from the elimination diet.

You see, once you've cut it and then try to put it back (if you even want to) you tend to see the power it has.

Until then, well, you're still an addict that says 'it's not that bad' or 'if it were that bad then people would do something about it'

Like they do about cigarettes?

Like they do about alcohol?


Look, we know lots of bad things are out there and we, as grown ups
make our own decisions about what they mean to us.

But I just want to be honest with you so that you are making choices from a position of strength rather than that of an addict.
So if you want the very best results from the next 30 days then you
simply must drop sugar from your diet.

That means:

STOP ingesting glucose, sucrose, fructose, maltose, dextrose and
all the other 'ose'

STOP drinking alcohol (serious sugar!!!!!!!!!!)

STOP refined carbs like pasta, bread, cookies etc

STOP hidden 'ose's' like breakfast cereals, ready roast chickens, sandwich meats etc

REDUCE complex carbs like rice, potatoes

INCREASE fibrous carbs like asparagus, artichokesm brooccoli, brussels sprouts, cauliflower, celery, cabbage, onions, leeks,etc
For the remainder of your elimination diet, please, please, please keep sugar at arms length.

It WILL be hard, I'm not denying that but it WILL be worth it.

To put it as plain and simply as I can, I just can't guarantee your results if you don't.

It's THAT important!

Go for it!


Monday, October 15, 2007

How To Set Fitness Goals

We’ve all heard the old proverb ‘a journey of a thousand miles begins with a single step’ right?

The moral is that in order to achieve anything in life we have to take some small action toward making it happen.

Seems like sound and logical advice on the most part, but a word of caution.

That one small step could be all it takes to ensure the failure of all of your health and fitness efforts.

Especially if that step is in the wrong direction!

You see, most new and returning exercisers set out with good intentions and a list of ‘wishes’ without ever giving a thought to planning or setting realistic goals.

They simply join a gym and begin a diet with the intention of ‘getting fit’ or ‘losing weight’ and then feel disillusioned a couple of months later when neither result is achieved.

This sets in place a vicious cycle of failure where negative results create negative thoughts and feelings which, in turn, perpetuate the negative results.

And on, and on and on…

If you really want to see some real success and actually achieve your goals for a change, then follow these 4 simple steps:

Define your aim – Merely stating that you wish to ‘lose weight’ or ‘get fit’ is of little value when setting your health and fitness goals. These definitions are far too broad and are relatively meaningless and as such hold very little power to motivate us.

Instead you need to define what these terms mean.

Is getting fit running a mile?

Completing the marathon?

Climbing Mount Kilimanjaro?

Does losing weight involve losing 15lbs of total weight or 10lbs of body-fat?

Can you see the difference in the approach?

In the first instance we are merely ‘getting fit’ whereas in the second we are completing the marathon. This creates a situation where we now have a specific target to aim at along with an actual measure from which we can ascertain our current level of success.

If you want to stay motivated and on track then stating your specific aim is the best way to assure your success.


Define your purpose – Whilst many people have found some level of success with the first step, there are still many who set their goals specifically and yet still fail to achieve them.

Invariably, when assessing why success was not forthcoming there always seems to be the feeling that the goal was not worth the effort required to achieve it. For this reason it is important to determine from the outset ‘WHY am I doing this thing?’

You see, without this sense of purpose there will always be a lack of passion or compelling reasons to stay with the goal when the going gets tough.

Conversely, those people who exhibit a great sense of purpose are always more willing to find a way when the odds are stacked against them. The difference is passion!

WHY DO YOU WANT TO ACHIEVE THIS? (What makes it so important to you?)

Define the territory and plan the route – Even if you know where you want to get to and why you want to get there, it’s still a good idea to plan HOW you’re going to achieve the goal.

This is somewhat like planning a route on a map.

You may well be able to locate the destination on the map, but if you don’t know where you’re starting from you’ll never know which turns to take in order to get there and so you’ll be more likely to get lost along the way.

In terms of health and fitness, it’s a good idea to find out where you’re starting from by taking measurements, photographs and maybe testing your fitness with a run, some pushups or some other test relevant to the goal.

This will enable you to determine where you are relative to the end goal and allow you to plan the following weeks and months of training accordingly. In addition, you’ll be able to perform these tests at 4-6 week periods to find out how well you’re doing and adapt your approach if it’s not working.

WHERE ARE YOU IN RELATION TO THE GOAL? What do you need to do in order to get from where you are now to your final destination?

Take massive and consistent action – Even when all of the above steps are completed, it’s all for nothing if you fail to do anything to actually make progress toward your goal. You have to DO SOMETHING! And the bigger the better!

You see, sometimes it’s the small things that stop you from achieving the big things in life. Small things like habits exert an immense influence upon our lives and create a ‘gravitational pull’ every time we try to break free of them.

For this reason it’s often a good idea to smash a habit by taking massive action at the start of your new health and fitness ‘habit’. Don’t just ‘start a diet’, change your lifestyle!

But we all know that large actions aren’t always sustainable don’t we?

This is where consistency becomes important. It’s the ‘little things’ that we do everyday that determine our success in any endeavour and so our efforts need to focus on doing the right little things everyday.

For example, a single workout will produced few if any gains in muscle tone or fitness, but perform that same workout on a regular basis and you create a powerful habit that will practically guarantee your health and fitness success. This is the power of the little things!



There you have it.

These four steps are simple yet very effective and are the blueprint for practically every successful person you’ve ever read or heard about.

Follow them for six months and you’ll be astounded at what can be achieved.

I guarantee it!


Friday, October 12, 2007

Need More Calcium?

One of the criticisms of the elimination diet in the past has been that the lack of Dairy potentially means a shortfall in calcium uptake, especially of concern to those with osteoporosis or who're pregnant or lactating.

But this is not the case at all!

Calcium is abundant and present in many foods.

For Instance:

Turnip greens
Mustard greens
Collard greens
Blackstrap molasses
Swiss chard
Mozzarella cheese
Milk (goat's milk and cow's milk)
Basil, thyme, dill seed, cinnamon, and peppermint leaves
Romaine lettuce
Sesame seeds
Summer squash
Green beans
Brussel sprouts
Crimini mushrooms

So there's a lot of choice!

Don't forget though, to properly absorb calcium from your foods you need a good supply of vitamin D in your diet (best sources are in fish and eggs and natural sunlight)!


Monday, October 08, 2007

Did You Know?...

My MAGIC HUNDRED blog over at has a bunch of motivational and uplifting messages for those of you in need of a lift...

The 7 Rules of Fast Fat Gain

So, you’ve decided to give up.

You’re fed up of all the diets that have promised you great results yet left you hungry, tired, irritable and weak.

You’re fed up of all the ‘wonder workouts’ that have promised you amazing strength, fitness and flexibility ‘in just minutes a day’ but that have left you feeling tired, sore, stiff and, truth be told, no firmer or less flabby than you were before.

But most of all, you’re fed up of all those fitness ‘experts’ out there who tell you how easy it is, how little time it takes and how amazing you’re going to look if you follow THEIR program (ONLY theirs, mind you, no-one else’s will even come near to what they’re offering).

So you’re quitting.

You’re giving up the diet and exercise ‘thing’ and have decided that you’ll just go with the flow and see what happens to your body when the experts aren’t poking their noses into your business and ramming their idea of healthy down your throat.

What a great idea!

No more ‘eat this’ or ‘don’t eat that’, no more ‘don’t forget your cardio’ or ‘weights is better’.

In fact, no more interference of any kind from the countless do-gooders who seem to think that it’s ok for them to advise, nag and bully you into following all kinds of fat loss and fitness advice… as long as it’s theirs.

Good on you!

But before you take the quitters route that most people take, doesn’t it make sense to quit in the right way?

Sure it does!

There’s a science to quitting too y’know and I’m just the person to share it with you : )

So here’s the deal. If you want to quit and quit fast, if you want to pack on pound after pound of soft, warm, figure-blurring bodyfat then you’ve got to have a strategy.

You’ve got to have a plan.

MY plan is easy, straightforward and six-year-old-simple to follow and consists of just seven rules that, if you follow them, will guarantee you the maximum fat gain in the shortest time frame.

It consists of just 7 rules

Rule one: Only eat processed foods

If you’re truly serious about packing on some serious fat-pounds, you’ll follow this rule faithfully.

Without a doubt, processed foods are the No.1 friend to fat due to their denatured, sugar-loaded and mostly synthetic nature.

With most of the vitamins and minerals removed from processed foods, the highly calorific and mostly indigestible remain, creating a massive storehouse of both calories and toxins for you to bury deep within your already overloaded fatty tissues.

Better still, the toxic nature of most processed foods mean that you’ll gain not only fat but a whole lot of subcutaneous water too as your body tries to ‘dilute’ the impact of all the extra toxins you’re holding onto, meaning that you’ll put on extra scale weight and look soft and squidgy into the bargain.

Great stuff!

Rule two: Cram in as many starchy carbs as you can

Starchy carbs eaten in isolation or, better yet, with sugary carbs are an absolutely fantastic way to accelerate the battle of the bulge and gain both fat and body weight at a more rapid pace.

Eating carbohydrates in isolation allows your hormones to engage in a free-running form of guerrilla warfare where insulin levels raise through the roof and, in doing so, command your body to store fat.

A word of warning though; whatever you do, don’t mix your starches with fats or proteins. This reduces both the amount and the effect of all that lovely insulin and will definitely scupper your chances at serious fat gain.

Rule Three: Get to bed as late as you can

If rapid fat gain is your greatest desire, then make sure that you get to bed as late as you possibly can, with the ideal scenario being that you stay up so late every night that you fall asleep on the sofa.

Doing This will ensure a steady supply of the stress hormone cortisol into your bloodstream to help you break down all that energy-consuming lean muscle tissue that’s slowing down your fat gain.

Just don’t ruin the effect by getting to bed by 10:30 or you’ll find that the cortisol levels drop far too low to cannibalise your muscle and you may even find that you lose all your precious fat!

Rule four: Steer clear of water

Drink too much water and you’ll not only do away with your body’s false food cravings (meaning that you won’t eat unnecessarily), but you’ll also create a freer flowing route for the digestion of the foods you’ve eaten.

Obviously, this is a bad thing as it means you won’t keep undigested foods in your stomach long enough for them to go putrid and add to the overall toxic load on your system.

Remember, anything that speeds up your metabolism is bad!

Instead, use coffee, tea and soda to 'mix up' your metabolism and increase toxicity.

Rule five: Don’t forget the alcohol!

Alcohol is just about as pure a sugar source as you can get and is absolutely jam-packed with calories that contribute nothing to the function of your body.

Better still, alcohol adds to your toxic load meaning that you’ll hold a large amount of water too!

Rule Six Use the microwave for all of your cooking

Microwave’s are great!

During the heating process they vibrate the molecules of your food so fast that they actually change their structure, meaning that when you eat nuked food, your body has no idea about how to cope with them, let alone extract nutrition from them.

This is fantastic for your fat gain quest because you’ll be adding to your toxic load AND creating a surplus of non-nutritional calories, meaning that you’ll get hungry again very soon after eating and have another opportunity to stock up on calories.

Rule Seven: Avoid all unnecessary movement

There’s no getting away from it, movement of any kind costs you valuable calorie-energy and robs you of the vital fat building stores that’ll be necessary for your quest.

Stay as still as you can to conserve as much energy as possible and commit to using as many labour-saving devices as you can find. Things like remote controls, stair lifts, escalators etc all serve a valuable role in the creation of your fat stores, so use them.

If you are forced to move, then whatever you do, don’t engage in any form of activity that might lead to an increase in strength or muscle mass as this’ll speed up your metabolism and rob you of calories. Instead, engage in steady-state, slow aerobic activities as these are energy efficient and have the added benefit of increasing cortisol and, in doing so, breaking down that calorie-robbing muscle tissue.

So that’s it!

Your seven rules that, if followed, will absolutely guarantee that you pack on fat faster than you’d ever believe possible and allow you to thumb your nose and poke your tongue out at every personal trainer or diet guru who ever promised you a rapid result from following their plans.

Follow just one or two of them for even a short time and you’ll see a rapid softening of the waistline and an appreciable gain in scale-weight. Follow them all and you’ll gain so much weight that you’ll be stunned by the reflection staring back at you within a month.

Give it a go!

Note: If you’re one of those wierdo’s who feel that you’d like to take the extreme approach of actually losing bodyfat then just reverse the rules above to see equally rapid fat loss… I don’t know why you’d want to though!

Dax Moy

Monday, September 24, 2007

What can you REALLY achieve?

When I first heard about John Goddard's Life List I knew that the key to having an extraordinary life was within my grasp.

It was the simple act of deciding in advance what you wanted, writing it down and taking small steps every single day in the direction of your dreams.

This is what I did and my life has changed amazingly ever since.

That said, by comparison to John Goddard, my own MAGIC Hundred journey is barely beginning.

Check this out!

By the way, notice that when Goddard talks about setting goals, he talks of commitment. He says 'you don't just write it down and let it lie there... you DO it!'

If there ever was a true 'secret' to having your goals come true, that's it don't you think?

Wednesday, September 19, 2007

I'm Baaaack!

Yes, it's true.

After nearly 2 months on family vacation in Australia and Thailand, the Moy's are back in town! : )

And what a fantastic break we had too.

We travelled all over the Northern territories, saw Kakadu national park, Katherine Gorge, Uluru, Kata Tjuta, The Devil's Marbles and much more before heading over to Queensland and spending some amazing time in the Jungle around cape tribulation.

(Of course, during the trip I fell 15ft off of a waterfall and broke 4 ribs and dislocated my wrist, but that's another matter)

Then we were of to Thailand for 3 wonderful weeks in Phuket, soaking up rays and just chillin' out... wow!

But then, as always, it's back to reality huh?

It's back to the realisation that 2 months of painkillers and alcohol cocktails to deaden the pain of my broken ribs, along with reduced movement for the same reason and, well, I've gotten pretty out of shape... for me at least.

Everything softened up and a few extra pounds found their way into the waistline of trousers.

Not good.

But it's not just me.

On talking with many clients at my studios who've just recently returned from their own vacations, they report the same.

The attack of the holiday blob-monster!

Well, if you can sympathise and you're ready to do something to get back into great shape then keep on reading........

3 Simple Rules To Get You Back Into Shape
After Your Summer Holiday

So, it’s the end of your holiday and it’s time to return to the UK.

You pack your suitcase and leave your travelling clothes on the bed and take your final shower before handing over your room keys for the last time.

Finally dry, you slip into the clothes you’ve chosen for your journey home (the same ones you wore to travel out in) and find that the flab monster has paid you yet another visit.

Thighs that once slipped comfortably into your jeans are now bulging at the seams and you have a new and improved pair of love-handles perched cosily on top of your waistband.

Yep, summer has struck again!

Does this sound familiar to you?

I bet it does!

In fact, if you’re anything like most of the clients I train then you’ll definitely relate to the above scenario and you’ll understand exactly what I’m talking about.

Two weeks of spending most of your waking hours lying on a sun-bed by the pool or at the beach and adding insult to injury by consuming countless ice-creams, cocktails and beer can really wreak havoc with your figure.

And even worse, if you’re not careful, you can find that all of the blubber you’ve gained becomes a permanent feature of your physique.

Now, ideally you’d avoid this scenario entirely by staying active and eating well yet sensibly during your hols (I’ve already written several articles that tell you how to do this) but if its too late for that then stay with me because I’m about to share one of the simplest yet most highly effective ‘Give me my body back’ programmes that, if followed to the letter, will have you looking and feeling better than ever.

The programme is divided into 3 simple rules that, if followed individually, produce great results for those who stick to them. When all 3 are followed, the programme becomes more powerful than you could possibly imagine (Sorry, Darth Vader moment there).

For that reason I advise you to abide by the rules I’m setting to the letter. Don’t pick and choose the bits you like and discard the rest or you’ll be cheating yourself of amazing results.

OK, enough buildup. You ready?

Rule One: Follow an Elimination Diet For A Minimum of 14 Days

Let’s face it, one of the reasons that holidays are such fun is that we can let our hair down and do the things we don’t normally do when we’re at home. In fact, it’s the main reason we go on the things isn’t it?.

Yet daily consumption of alcohol, ice-creams, desserts and other ‘goodies’ that we’d normally reserve as an occasional treat back home can really take its toll on our metabolism and our immune system (not to mention our figures). This is why we’ll often get a cold or feel ‘run down’ when we return from hols.

So before we pay attention to anything else we’re going to treat our body to a little of what it needs; supportive nutrition.

By supportive nutrition I mean that we’ll only be providing our bodies with foods that support the metabolism and immune systems and avoid those things that tax and weaken them.

For 14 days I want you to avoid:

All alcohol – Yes it can make you feel good temporarily but it is quite simply a poison. Avoid it in all its forms.

Now, don’t give me all of the excuses why this isn’t possible. You’ve just spent every day of your holiday drinking, surely a couple of weeks off the sauce isn’t going to kill you?

All wheat and Gluten Products – Now, I know the academic jury is still out on this one but I guarantee you that if you avoid wheat and gluten you’ll drop pounds and feel better than you have in ages.

After training literally thousands of people, I can tell you that this one variable alone can make all the difference to helping people get the body’s they desire.

In a future article I’ll go into this a bit more for the benefit of the sceptics, but for now just take my word for it. Avoid everything and anything with wheat or gluten in in.

This includes pastries, bread, crackers most sauces and foods too many to mention.

All Processed Foods - Processing basically kills or denatures food to the extent that they become ‘non-foods’ that cost your system more to digest than they actually give you.

In addition, processing adds many undesirable elements to your food such as colourings and flavourings made from chemicals that are harmful to your system.

Again, I won’t get into that too much here but just take my word for it; avoiding processed goods from your diet will help you to create a great figure and feel great too.

So, if it’s tinned, freeze dried or has anything unpronounceable in its ingredients then don’t eat it.


Rule Two: Drink a litre of water for every 50 pounds you weigh

Yes, I know the water thing has been done to death but bear with me on this for a minute.

Water is an absolutely critical component of achieving great health and the firm, toned and strong body that goes with it.

Decrease your hydration levels by just a percent or two and your metabolism changes dramatically causing you to react differently to the foods that you eat, hold more fat and stress your immune system.

This is not conducive to looking great!

Yet, the converse is also true too.

Maintaining optimal hydration has a positive impact on everything from metabolism and fat retention to immunity and general health. That’s why I want you to drink a litre for every 50lbs you weigh.

So, if you weigh ten stones or 140lbs then you should be drinking just under 3 litres of plain, clean water a day. This does not include tea, coffee or fruit juice (you shouldn’t be drinking tea and coffee anyway as they’re processed).

Now, I know that for many of you this will seem like a lot. I also know that some of you will retort with claims of over-hydration or the latest catchphrase ‘hyponatremia’.

To each I say ‘Rubbish’.

You WILL NOT over-hydrate or throw your electrolytes out of balance because you will be eating highly nutritious and mineral dense foods that will maintain everything in correct proportion.

If you find yourself rushing to the bathroom every five minutes then simply add the smallest pinch of pure sea salt (not table salt) to every litre you consume. (If you can taste it, you’ve used too much). This will help your body to better hold the fluids you need.

Make no mistake, hydration is the key to many, many vital functions that both keep you healthy and keep you looking your best. If you ignore this rule then you’ll NEVER reach the goals you’ve been setting yourself.

Rule Three: Perform Strength Exercise 5 Days a Week

As rare as it is these days to find people who exercise with any regularity, rarer still is it to find anyone, particularly women, who pays any real attention to strength training.

Big mistake!

You see, it’s your muscles that determine your body-shape, your muscles that consume most of the calories you eat and your muscles that make it possible for you to move and do the things you want to in life.

Yes, I know this is obvious but, like so many obvious things it is completely overlooked by most people who’re trying to get into shape.

Instead, most people I know, if they exercise at all, will begin a new programme of fitness by hitting every permutation of CV machine that the gym has to offer, running, cycling and step, step, stepping themselves into fatigued failure.

This is a complete no-no.

Not only will you get bored very quickly, but quite honestly, you’ll be killing off nearly all the benefits you’re trying to attain from training. In fact, you’ll be getting rid of the one thing you want to keep… Muscle!

Instead, I want you to exercise daily with strength exercises that challenge your muscular system. These will not only improve your strength and function but you’ll also improve your shape and burn more fat from your body than any CV machines ever would.

Which exercises?

Well, truth to tell, almost any exercises will do as long as they follow these basic rules:

They MUST be done with bodyweight or free weights (Barbells or dumbbells).

They should follow my 600 rule. That is, each exercise should use as many of the 600 muscles in your body at one time as possible. Exercises like squats, lunges, jumps, pushups, pull-ups, deadlifts, shoulder presses etc work best.

You should choose a load that is heavy. By heavy, I mean that you choose a weight that you could only lift for a maximum of 8-12 times.

You should never train to failure. Always keep a couple of reps ‘spare’ in each set by stopping the set before you really have to struggle.

I appreciate that this is a very different way of training for most women but nevertheless its effects are nothing short of dramatic! (take a look at for more ideas about how you should be training)

And no, you won’t get big or gain any ‘man muscles’.

On the contrary, this will make you more toned and ‘compact’ in your muscles than you’ve ever been before.

Well, there you have them. My ‘magic three’.

Now, don’t let the simplicity of each rule fool you into thinking that they won’t work. They will, and quite dramatically too if you stick to them for long enough.

In this case, I’m asking you to invest one month, four weeks or just 28 days in adopting these rules into your life. If you do, and you follow them unerringly, not only will you get your pre-holiday body back, but you’ll be in better shape than you have for ages.

In fact, I’m willing to do what no other personal trainer has ever done in an article before.

I’m willing to guarantee your results!

I want you to take measurements and, if possible, digital pictures every Monday for 4 weeks and send them to me at where I and my team will be keeping tabs on you.

At the end of 4 weeks I’ll judge the results personally and reward you for your efforts by presenting you with either a voucher for a £50 consultation with one of my highly qualified team of trainers at my studios in London or Potters Bar.

So what more do you need?

I’ve told you how to get into shape and I’ve offered you a great set of legitimate ‘bribes’ for doing so. All that’s left now is for you to actually do the work.

You ready?

Thursday, July 05, 2007

More feedback On Look Great Naked

Here's some more feedback about the 9 Day Look Great Naked Trial...

"Hi Dax,

this diet does, as you say, work.

I've lost a stone in weight feel fitter, less sluggish.People to whom I work with has commented on my change appearance generally.

I had my hair done last week where my hair dresser commented on the improved condition of my hair, stating that " what ever I'm doing keep it up" I told her about your diet, she was most impressed.

I would also like to express a "Thank you" to Michelle McManus she is an inspiration too."

Regards Sian.....

"Dearest Dax

I am thrilled to let you know I will always continue to have these Functional exercises, Stretch and Non-Yoga Yoga in my rotations. These are literally some of the best exercises I have ever done. I love multiple muscle workouts that get me on with my day faster and I love to take the time to stretch. Not to mention your Non-Yoga Yoga workout, even with only 6 exercises is a challenging workout for sure that leaves me feeling so darn strong. Especially with the last exercises. I am so glad I am getting better at not feeling spent after finishing the last push up/cobra like exercise.

I have sent your Look Great Naked Test Drive to everyone I know on my mailing list and I am thrilled so many people jump in on the challenge with me, with excellent results.

I personally lost 5 pounds, 1” off my waist, ¼” off each thigh and added ¼” to each arm where I needed it!

Thanks for sharing the love of happy, healthy and fit. I am so glad that life put me in the right time at the right place to see this June challenge. Keep spreading the love!

Cheers, with water of course, to your health!"

Brougham, Ontario, Canada

"Hi Dax just wanted to say that I found the elimination diet very hard at first but then I found that I could actually taste my food more, dont feel hungry any more and lost 7lbs and 10cms from my measurements."


"Hi Dax,

I have had absolutely awesome results.

I was one who already worked out 5 days a week at the gym and walk around 6kms/day. So with your diet and the free foods, I have finally moved past the plateau that I was on for about 3 months - I have lost an additional 11 pounds and 10 3/4" - so I am so excited.

I will work hard to get it off and now I am only 4lbs from where my target is at 120lbs.

I appreciate all the help you have given me with the 100 days and now the diet free trial - I am so blessed to have had your help."


These are just a few that I receive each day about the FREE testdrive.

Have you tried it yet?


Wednesday, July 04, 2007

4th Of July Web Copy Critique

Well, thankyou to everyone who took part in my copy critique yesterday, it was truly an amazing feeling to have so many of you answer and put in your feedback about what you liked and what you didn't.
I've tried to answer a good many of you but the emails just keep coming (over 900 at last count) and so, whilst I've been reading them, I've had to draw the line at answering them or I'd never do any more work : )
The main feedback was this:
  • Most of you liked the message and the less 'salesy' approach I tried to take with it.
  • Many of you felt that the copy was far too long. (Others felt that they couldn't imagine it being shorter!)
  • I had quite a few typo's in there (sloppy fingers!)
  • I didn't need to spend quite so long on who I was.
  • Graphics/Pictures would have helped.

There's more of course but this is the main feedback.

As a result, I'm even now making changes to the page as well as putting up a second page that you can click to if you just want the facts of the program without ANY of the sales 'stuff'.

Once again, thank you all for caring enough to give such excellent feedback!

The Look Great Naked Challenge will go live next week, so keep 'em peeled!

Truth, joy and love


Thursday, June 28, 2007

Does YOUR Diet Do This Then?

It seems that yesterday's posting about the elimination diet got a few people riled up.

Seems that they simply don't agree with the lady's judgement of my 'fad' diet and wanted me to share their thoughts.

Here goes!

"Hi Dax,

Ok. Here we go.

Your diet (or healthy eating plan), diet has such negative connotations doesn't it.?

Well, it's just great.!

From it I have discovered, that although I love bread, lovely crusty cobs, warm bloomers, a gorgeous sandwich loaf, hot from the oven..... I could go on. It doesn't love me. I cannot eat a single piece of processed sliced bread, although if it's fresh from the bakery, I can have a small slice. If I bake it myself, well I can have a whole slice.


Not only have I discovered that I can bake my own bread, (I can do anything), as well as Chelsea buns, danish pasties, sundried tomato and olive bread, I have even attempted croissants, lovely they were, (I only had half) but the children loved them.

I don't eat potatoes, rice or pasta anymore. But I have discovered couscous, bulgar wheat and other lovely substitutes. I have always drank a lot of water, and eaten a lot of fruit and veggies. my biggest downfall is my sweet tooth, and I admit that on occasion I succumb and have a couple of squares of dark chocolate.

I have lost fat, and I feel healthier, however............. I have also discovered ME.

Your healthy eating plan has given me the courage of my convictions. I am in the middle of a complete career change, my children are leaving home to go to university and I am leaving the boring me behind to become a big ME. I can do anything I put my mind to.

Next year, (once I have settled into my new career), I am going to learn skydiving and windsurfing. I am going to buy my partner flying lessons for his birthday, he has also taken up track car racing.

We are planning also to move to France within the next few years, and have already put in an offer on a property over there.

You and your 'diet' have changed my life.

Not only in the knowledge of healthy eating but in the fact that live is for living, and you just have to get up and go do it. Thank you for everything"


"PS incidently I dropped two dress sizes on the healthy eating plan, and am no longer plagued with terrible stomach ache. "

"...I have really tested this diet out, and I feel amazingly healthy for the first time in a long time. I sleep better.

I eat well.

I don't crave crap, which seems to happen when you eat rubbish.I don't criticise people for wanting to fill their bodies with rubbish, breathe and eat toxins etc, but I am definitely converted to the right kind of living, and very happy that you were kind enough to share your knowledge with the rest of us.

You can quote me....

Firing a few bullets at the large round dartboard shaped bottoms in society is OK by me, as long as the butt is not mine! Take careBlessings,"


"Hi Dax
I’m getting excited,
Week 3 and I’ve lost 7Lb and 10.5 inches. Total.
I’m loving this diet and everyone who has seen the change in my weight wants to know about it.
Don’t care about re-introducing anything else. I love the whole food. "


"Hi Dax

having started the eliminantion diet i have dropped a dress size and lost a total of 6 inches
I feel great, and won't ever go back to caffeine.

I have more energy, sleep better and my performance in sports has dramatically improved.




in 12 days I have lost 10 pounds. This makes me I pound lighter than I have been in 35 years. "


Look, these are just a few emails I got back yesterday and there are a ton more.

The long and the short of it is this...

Over the years I've been a personal trainer I've seen the personal training industry develop into a fad-led circus of sorts with many, many a gadget, gizmo, exercise plan or diet being little more than a marketing tool to make more money for those who're selling them.

Now, don't get me wrong, I want to become very wealthy and I've done pretty well for myself over the last few years, but I'm interested in one thing and one thing only.

What works?

If filling your face with Big Mac every day worked then I'd be promoting THAT, but it doesn't.

I have no 'hidden agenda' with the elimination diet. How can I? I don't even sell it, I give it away for free and have done so to over 15,000 people so far.

There are no 'elimination diet supplements' or protein shakes or vitamins or pills or powders for me to make money from either, I do this because I'm passionate about sharing a dietary system that, I believe, has a massive power to benefit so many of us in pretty much any area of health that we could imagine (the fact that it helps you lose weight is a bonus in my eyes).

If you're sceptical, that's fine. But try it and see for yourself before you dismiss it ok?

You can download it HERE as well as gaining access to it through my 9 day Look Great Naked Test Drive where you'll also get a ton of free exercise sheets, videos, recipes and other great stuff to help you get results fast.


Wednesday, June 27, 2007

Is The Elimination Diet Unhealthy?

I just received an email from a reader of the newsletter that I wanted to share with you.

Now, I receive a LOT of emails on a daily basis (over 500) but this one kind of got to me.

Not in a bad way you understand, but just from the perspective of seeing how people will fight for their 'right' to carry on doing what they've always done yet still complain that they get no results.

See what I mean below...

"I read through your Diet Plan, and it is not a healthy way to lose weight.

I do not believe in fad or trend diets...and although you claim yours is not one - really it is.

Any diet that completely eliminates foods can not be healthy.

I have successfully lost a great deal of weight in the past, and have come to this conclusion: moderation is the key.

Instead of eliminating foods and causing people to think they are doing good - you should focus on helping people adjust their eating habits...this is far better for them"

Now, understand, I'm not being argumentative here.

Everyone is entitled to their opinions on anything but I'm definitely a little confused...

1. It is not a healthy way to lose weight.

What, eating clean, wholseome foods, removing those tainted with chemicals and pesticides and drinking more water isn't healthy?

2. I don't believe in fad or trendy diets... and yours is one

I WISH it was a trend!

I've been working to make eating clean and healthy foods a trend for years now but and have over 15000 on my diet but that doesn't exactly create a 'trend'.

If it were a trend then there'd be a lot more healthy people out there...

3. Any diet that completely eliminates foods can not be healthy.

You mean, asks you to cut back on suspect foods for 14 days whilst you assess their effects on you, all the while, limiting your food intake to only fresh fruit, veg, meat, poultry and fish isn't healthy?

Shock, horror!

I've had it wrong all this time and should put back the caffeine, alcohol, sugar and processed food right away! : )

4. I have successfully lost a great deal of weight in the past, and have come to this conclusion: moderation is the key.

'Successfully' would imply that the weight stayed off and that there would be no need to apply another diet system again...ever!

That being the case, why would this person have signed up for a diet newsletter?

I agree that moderation is great but the definition often leaves a lot to be desired and it's this moderation that has people yo-yo-ing on and off of diets for life.

5. Instead of eliminating foods and causing people to think they are doing good - you should focus on helping people adjust their eating habits...this is far better for them

Wierd, I thought we were focusing on adjusting their eating habits : )

Look, I'm just having a bit of fun here and mean nothing personal against this lady but, well, PLEASE!

You've got to be kidding me!!

By all means, eat the way you want and live your life the way you want that is totally your prerogative. You're an adult and a free agent.


Don't try and tell me that a diet that asks you to eat healthy foods and cut back on the PROVEN unhealthy ones is a fad.

That's plain silly!

In fact, it's more than that, it's ridiculous!

In an age when there are literally thousands of diet books in the bookstores that tell you to do all kinds of extreme things in the name of 'fat loss', to call a diet that is FREE to download and that asks you to eat only healthy foods 'unhealthy' is plain nuts!

(Sorry, but hey, this is MY newsletter and I'm entitled to a rant sometimes)

Instead of defending the 'moderation' that is keeping over 70% of the first world population on or near the obesity mark, maybe it's time for some 'extremist' views on health huh?

I'm happy to oblige : )

Ok, Dax-rant over! : )

Truth, joy and love


Tuesday, June 26, 2007

Great Elimination Diet Forum

I'm forever trawling the internet looking for great resources that I can share with my readers and recently came upon one that I DEFINITELY think you should visit if you're following my elimination diet

The forum is called Netmums and these guys have really got it together as far as both supporting each other through the program and getting together nifty recipe ideas are concerned.

Definitely pop on over there and have a look!

Truth, joy and love


At Last!!

I can't believe it...

I seem to spend all my life posting to other people's blogs and forums and yet rarely, if ever, visiting my own.

It's getting ridiculous!

So ridiculous in fact, that one of my readers sent me an email ticking-off telling me that I'd been lazy beyond belief.

He was right!

Well, in an effort to save face and return to some semblence of productive contribution (actually, I write newsletters to over 30,000 people a week) I've decided to really pull out all the stops and commit to AT LEAST 3 blog updates a week.

That's not too bad is it? : )

So keep 'em peeled and please, feel free to send me an email if I drop the ball.

Truth, joy and love


Monday, February 19, 2007

Anatomy of a goal

I've been getting lots of posts about the best way to achieve the goals that my Magic Hundred readers have been setting for themselves so I thought I'd share with you what is probably the simplest goal achievement plan on the planet...

I love to hear your thoughts!

Truth, joy and love


Saturday, February 17, 2007

More Core!

Join Laurie Gomes My Senior Coach as he takes you through this fantastic core exercise.

Just a few sets of these will have you working muscles through your waist that you forgot you even had!

More Core!

Join Laurie Gomes My Senior Coach as he takes you through this fantastic core exercise.

Just a few sets of these will have you working muscles through your waist that you forgot you even had!

What's The HSBC Diet?

I bet you've never heard of the HSBC diet have you?

Well, Kevin Raison, the weight management director of my 6 week Look Great Naked Bootcamp is here to explain his excellent 'Bank of good health' approach.

Check it out, it's great!

Do Personal Trainers Actually Keep Fit?

We get tons of enquiries at my studios asking 'Do you guys actually follow your own advice or do you just stand around counting reps?'

It seems that many people have had experiences of trainers who can't walk their talk or follow their own advice!

Well, watch this short video and judge for yourself....

What do YOU think?

Tuesday, February 06, 2007

More Meltdown

We're getting tons of enquiries about Meltdown Training right now so I thought I'd put together a little intro for you...

Look at this!

Then pop over to my website at and find out how you can book a free class.

Monday, January 22, 2007

Where's the adventure?

For those of you who've read the Magic Hundred, you'll know that I place a great store on setting and achieving adventure goals that serve to motivate, inspire and bring us to life, stretch our comfort zones and awaken that spark of excitement within our spirits that we once had before we 'grew up' (whatever that means).

For me, adventure has always been a big part of my life. I've always enjoyed travelling to new and unusual places, trying new foods, doing new activities and stretching myself beyond my pre-existing boundaries.

In fact, in the last few years I've been to Thailand 10 times visiting Bangkok, Chiang Mai, Koh Samui, Koh Samet, Phuket, Angkor Wat in Cambodia, Hanoi, Hoi An, Da Nang in Vietnam, I've driven the entire East coast of Australia, swam on the Great Barrier Reef, Parachuted from 14,000ft with my 15 year old daughter Kayleigh, survived a Tsunami, flown an aeroplane, a helicopter and done so many wonderful things that sometimes I have difficulty remembering them all!

I have, in fact, been living the life of my dreams!

It got me to wondering...

How many people are actually stretching themselves to put even a little adventure into their lives? Not that many if the thousands of emails I recieve every week are anything to go by!

In fact, it seems that most people are caught in a kind of groundhod day, simply reliving the same day over and over again with little variation, adventure or excitement except maybe the annual holiday.

Yet it's so easy to put some adventure into your life.

Walk a different way to work.
Eat at a different restaurant.
Apply for a new job.
Go walking in the hills. something NEW!!!

That's what adventure is about!

It's about growth and becoming more.

You don't need tons of money (though yes, it helps), just an imagination and a definite decision to make more of your days, weeks and years, in fact, YOUR LIFE, than you currently are.

Just ask yourself... 'Where's the adventure?' and if there's none then go get some!

Take a look at the video below for some ideas....

P.S - If you're thinking 'It's all right for you, you have the money to do that, you're right. I do.

Yet 5 years ago I earned £5 an hour and STILL found ways to add adventure to my life... in fact, building my business is one of those adventures.

Don't make a case for your limitations or sure enough, you'll get more!

Truth, joy and love!

Sunday, January 21, 2007

The MAGIC Hundred

It's been a mad fortnight for me (which iswhy my blog postings have been non existant) due to the insane level of interest for The MAGIC Hundred program I released earlier this year.

It seems that absolutely everyone is buying the book, the audios and the coaching proogram from and every day I awaken to more and more emails from seriously happy people who're loving my program.

It's a great feeling I can tell you! : )

I just recieved an email from Scott Toussignant telling me that he's even posted something about the program on Youtube!

Here it is...

If you're intersted in finding out why Scott's raving so much then go have a look at

Truth, love and joy


Wednesday, January 10, 2007

The FLY Story

Not that long ago, I was sitting in the reception of one of my personal training studios. It was a nice day so we had the studio door open to let in some ‘real’ air and freshen up the place a little.

As I sat there watching people come in and out for their training sessions I noticed a large, black fly had flown in and after buzzing around for a few minutes and finding nothing of interest, it decided to leave.

It flew right past my head and with a ‘thump’, hit the plate glass window before bouncing off and falling to the floor in a daze.

After a few seconds of circling around on the floor it took off again and took what I can only describe as a ’run-up’ (fly–up?) at the window in a greater attempt to get through the barrier that was keeping it from its goal of the outside world.

With an even louder ‘thump’ the fly went down again and spent more time on the floor.

Well, to cut a long story short, that fly got up again and again and again and pounded at that window with all of its might for over 10 minutes before I had to get up and take care of a customer.

About 30 minutes later I sat back down in the same spot having totally forgotten about the fly and went back to my ‘people watching’ when, out of the corner of my eye I saw the fly laying at the base of the window on its back, legs in the air.

It was dead.

Now, usually the death of a fly is not worthy of remembrance but this one I will always remember because its death taught me one of the greatest success lessons I’ve ever learned and I continue to reap the benefits of its teaching to this day.

What Did It Teach Me?

That Working Harder Simply Doesn’t Work!

You see, in theory, that little fly was doing everything right.

It had a clearly defined goal – To get out.

It had passion – It risked and eventually paid with its life.

It was willing to work as hard as necessary to bring about its goal.

In fact, that little bug kind of reminded me of many, many people that I’d met who knew what they wanted, had passion and were willing to work as hard as necessary to achieve their dreams but who were, over and over again bashing their heads in on the same invisible barrier that did for that fly.

And whilst it may not have ended in physical death for them (I hope not!), nearly always it ends in the death of their hopes and dreams which, to me at least, is pretty much the same thing.

No, at that very moment it was clear to me that working for most people harder would only ever take them so far but that, if they were willing to do what the fly and so many other people were unwilling to do, they could achieve far more than they ever dreamed possible.

That one thing?

Change their Strategy!

You see, that’s where that little fly had gone wrong and, truth be told, where most people are going wrong, is that it doggedly stuck to the same strategy even once it had failed to work.

Instead of flying 5 feet over to the open door to its freedom and whatever life awaited it beyond that invisible barrier, it continued to bang its head off of the window and, despite the fact that it was giving it everything it had and despite being so close to reaching its goal… failed miserably.

Just 5 feet in another direction would have made all the difference.

It made me think of the number of clients I'd trained who had, year after year after year, followed the same pattern of dieting that never worked, did the same exercise routines that never worked and struggled to achieve the same goals that never seemed to come about.

It made me think about that definition of madness 'Continuously doing the same things yet expecting different results' and left me with the realisation that many, many people are nuts! : )

Yet all it would take for sanity to be regained and for serious results to be achieved is one simple thing...

Try a different strategy.

So my challenge to you is, make 2007 the year that you change your strategy.

Find someone who's already getting the results you want.

Watch them.

Listen to them.

Copy them.

Stop insisting on choosing failure by default and make 2007 your year!

Truth, Joy and Love


(This is a great way to develop a new strategy)


Monday, January 01, 2007


Welcome to 2007!

The whole year is ahead of you... what are you going to do with it?

Where are you going to go?
What are you going to do?
What are you going to have?

C'mon, c'mon, you've got to have a plan, you can't leave this stuff to chance. Your success doesn't just happen by itself!

Go to and download the rest of 'The four lies you'll tell yourself on New Years Eve' and see why this is so important.

Happy New Year