Thursday, October 23, 2008

End of another elimination diet cycle

Been hard posting this last week as I've been WAAAAYYY busy with refitting my Islington Studios, giving a bunch of talks and preparing for my events this weekend with Craig Ballantyne of Turbulence Training Fame where we'll be presenting to the cream of the UK's fitness profession on how to build a great fitness business by overdelivering on service.

I've been very good though.

I've just started adding a little coffee back this week as I like the flavor (I don't use it for a kick) and I've done nearly 7 months on elimination so far this year with just a few breaks,

I had a little toast a few days ago too, though that bloated me up right away so that's off the menu again.

I'm giving myself until midnight on Sunday and started all over again, this time alongside a VERY strict training regimen to transform my body shape in 1 month.

I'll write in again tomorrow to explain how I'm doing it... you'll think I'm nuts : )

Dax Moy

Sunday, October 19, 2008

Elimination Diet Challenge Day 28

I can't believe it, can you?

We're at day 28, almost the end of the elimination diet 30 days.

Still 2 days to go though, so hang in there ok?

Tell me, what have you achieved so far? What results?

C'mon, spill the lost, I want to know? : )

Post a comment on the blog guys.

Dax Moy

Thursday, October 16, 2008

World's First Lose A Clothing Size In 21 Days Or Get 10 Times Your Money Back Guarantee

No, that's not a gimmick or some dodgy advertisement.

I mean it.

I'll explain more in a second but first a little background....

(Imagine wavy 'dream wiggles' here) : )

4 years ago, I became the first coach in the UK to offer a money back guarantee on the results I attained with my clients.

My industry were stunned and amazed by such a 'daring move'. In truth, it wasn't daring at all, I felt it was what EVERY trainer should do.

3 Years ago, I extended the guarantee to every member of my team and vowed that if they could not acieve a dramatic physique transformation with their client in the promised time then we'd refund.

The industry thought I was nuts!

2 Years ago I dropped our timeline for achieving the guaranteed loss of at least 1 clothing size from 6 weeks, to 4 and shook the industry.

They started to hate me.

Last year I pushed the envelope again and promised we could get the same result in 21 days and I was laughed at.

They stopped laughing at me this year when I promised a 21 day guaranteed result or a refund of double your investment back.

Then they just got plain scared.

Now, here's the thing.

Well, 2 things actually.

First, why should any professional (and especially one that's charging you upward of £40 an hour) feel that it's ok to charge so much purely for an hour of their time rather than for a result?

The truth is, no-one even want's a trainer for training's sake; they want them for the results they're supposed to be able to get, yet the public often spend months or even years pursuing their goals whilst the trainer rakes in the cash...

Second, why would YOU go on paying so much money for a workout, albeit in friendly, motivational environments, if the results are not guaranteed?

Worth thinking about.

Anyway, so here I am having just posted to my industry about what they should be doing about this when I thought to myself 'Why not take this up a notch... or ten?'

So I did and I am.

If my old guarantees scared the industry, this will petrify them : )

I'm going to promiise each and every client who works with me that they'll lose AT LEAST one clothing size in 21 days or they'll get 10 times their money back.

That's without being forced to count calories, follow stupid dietary regimes or living in the gym.

That's simply following what I already do with my existing clients.

This will change the face of this profession if enough trainers and gyms
take the same approach, don't you think?

Please leave me a comment on this... I'd love to hear your thoughts.

Dax Moy

P.S - As I told you yesterday, I have 2 client slots to fill at my Islington studios. If you'd like to meet with me for a consult to discuss your suitability to take one of them then email today.

Remember though, I only take those who're serious about their results and, as I stad to lose £1500 for every hour I work with you if you're not, you can be sure my selection criteria will be even higher than normal : )

Wednesday, October 15, 2008

Another Quick 4 Minute Fat Loss Workout

Fancy another short, sharp yet highly effective
fat blasting workout to help speed up your
elimination diet results?


I've got another 4 minute workout that you
can do at home with no equipment yet still get
fantastic results... fast!

Try adding this to the other 4x4 workouts I gave you last week for some great results!

Perform 20 seconds of squats, 10 seconds rest then 20 seconds of pushups for a back to back circuit of 4 minutes and tell me how you get on : )

Dax Moy
Your Results Coach

P.S - I've just had 2 clients (a husband and wife) leave
me after 4 years to go and move to another location
so I rather unusually find myself with 4 appointments
a week free in my diary.

If you're the sort of person who appreciates working
with a coach who will simply not allow you to fail then
you might, just might, be the person I'm looking for.

But before you go getting all excited about working with
me, let me be straight with you.

1. I'm only looking for people who are SERIOUS about their
results - I really don't enjoy working with people who are
just going through the motions.

2. I'm expensive (In fact, I'm the most expensive coach in
the UK) - I make no apologies for that, nor do I
give discounts for 'bulk packages'. As immodest as it may
sound, I'm worth every penny I'm paid, as all my clients
will tell you.

3. I routinely 'fire' clients who will not follow my coaching
advice - Let's face it, I'm too expensive to ignore. You could
by a magazine for 2.99 and ignore that instead... much
cheaper! : )

4. You WILL get results - No if's no but's you'll get results
from the very beginning of our time together or I'll refund
double your money. I don't HAVE to... I WANT to!

So look {!firstname}, if I haven't put you off and ONLY if you
understand and agree to the 4 points above, then drop me a
line at with the subject line
'Train With Dax' and I'll arrange for a consultation at my London
studios next week.

If that's not you, then thanks for reading : )

Tuesday, October 14, 2008

2 week FREE with Dax Moy!

It's true!, I'm offering all my readers who live or
work in London the chance to train with my coaches for 2 whole
weeks starting Monday for zip, nil, nada or, in plain English, for

Now, I don't normally run free promotions as I tend to feel that
they devalue the services and the expertise offered by my team, but
this time I've listened to my guys and decided to go ahead and do
it this once.

So here's the deal.

We're running a full compliment of pre work, post school run,
lunchtime and after work SMALL-GROUP classes at times that
fit into practically anyone's busy lives.

Not only that, these classes are short yet relatively intense 30
minute sessions which means that they won't take up your day and,
if you're performing them in your lunch break, will still leave you
time to eat after your session.

See, we think of everything : )

The classes we're offering include our famous Meltdown Training, a
seriously effective fat-burning workout, that'll have you losing
pounds and inches in no time, kickbox fitness where you can punch
and kick your way to a strong, slim and supple body, Yoga... with a
twist (this class is actually fun rather than serious and moody)
and not least our Ass and Abs class which is a hardcore butt and
belly workout for those who love to feel the burn.

You've got a full two weeks to attend these classes as my guest and
you can literally attend as many as you want during that time. In
fact, I'd love for you to do so.

Y'see, I'm hoping that you'll come to my classes, use them all,
love the workouts, the motivation, the support and, best of all,
the great results you're getting and that you'll choose to stay on
with us so that you can get even more.

There's no catch though {!firstname}.

There's no hidden sales machine in operation here. I want to be
transparent with you. I'm giving you these classes for free so that
you'll experience the benefits and hopefully stay, but if you
don't, if you choose to say goodbye at the end of 2 weeks then I'm
still happy as I know you'll tell other people about your time with

The way I see it is simple; I'd rather give YOU the experience for
free than pay some slick advertising department a stack of money
for space in a magazine ad.

It's win-win, right?

But look, here's the thing.

Our classes are small, 10 people maximum, and it will be first
come, first served as far as allocation goes.

So you've got to move quick ok?

Send an email to with the subject line FREE

Within the email tell us which classes you're most interested and
what times of day and days of week you'd most like (I know you
don't know our timetable yet so tell us what time you'd RATHER come

Remember though, we're starting classes next Monday so you can't
hang around.

As soon as a class is filled with 10 people then that one will be
closed to the public and you'll have missed your chance.

For that reason, please don't 'claim' a place on a class if you've
no intention of using it, ok?

This is a great opportunity, I hope you take me up on
it and I get to meet you in Islington very soon.


Dax Moy

Sunday, October 12, 2008


Well, here we are at the end of week three and across the board people are telling me of increased energy, better skin, better mood and, oh yes, tons of fat loss.

Now let me be clear here. Fat loss doesn't mean the same as weight loss.

Granted, many, many people are losing a good bit of weight too, but some people have only lost 4 or 5lb so far yet, from what I'm told, they've lost many inches throughout the body.

So why the big fluctuation in results?

Well, it's got a lot to do with how much water you were holding at the start of the diet due to toxicity (the more toxic you are the more water you retain) as well as how diligent you are about following your exercise routine.

If you've been training as advised then you'll have definitely built some muscle and, of course, that extra muscle adds a little weight. However, muscle is dense which means you'll be smaller and 'tighter' as a result.

Not bad huh?

Now, for this last week, I want you to go full out and make sure you're following the diet very strictly.

Bed by 10.30.

Drink 1ltr water for every 50lbs of body weight

Eat from a variety of foods.

Eat higher than normal (normal for you) amounts of protein.

Exercise daily!!!

Consume spicy meals a couple of times this week.

Add fish oil to your diet.

Take a multimineral supplement, especially zinc and magnesium.

Do all this and some great things will happen for you this week, I promise.

C'mon guys, just 7 days to go... finish strong! : )

Truth, joy and love


P.S - Please post your results so far. I'd love to hear from you : )

Friday, October 10, 2008

Fast Fat Loss Workout With Kettlebells... and more!

First off, thanks so much if you were one of the wonderful people
who popped over to and answered my short
1 minute survey.

You've helped me so much!

I've already used some of the information I've learned to write a
bunch of new articles and shoot some new video's that I'll be
sharing with you in the coming weeks.

(Hey, if it wasn't you, then move your butt on over there... it'll
take you less than a minute!) :

So far, I can tell you the main thing that's on people's minds.


No surprise there right, but did you know that the MAJOR reason,
I'm talking well over 45%, that most people feel that they have a
problem achieving their fat loss goals is...


People tell me that the lack of motivation is the main factor with
a shortage of time coming a not too distant second.

Seems like the ultimate solution would be a fat loss program that
had a lot of support and guidance (rather than an ebook) and used
shorter workouts conducted preferably from home, right?

(If you want an IMMEDIATE dose of great motivation then check out and you'll have the most amazing 100 days of your life)

That's why I'm uploading a bunch of new workout videos that'll give
you shorter, more intense fat burning workouts that can be
completed from home with little or no equipment.

In fact, I've already got one up at my blog at
for you.

Ever done a kettlebell workout?


Then check out my sinister 6 workout, one of my favourite short, yet highly effective fat loss workouts that I use with my clients to get them into great shape fast.

It's simple to perform, very straightforward...

What do you think of that then? : )

Give my sinister 6 workout a whirl and tell me how you found it.

Don't have a kettlebell? Then use a dumbell instead :)

Speak soon!

Dax Moy

Oh, and don't forget to tell me where you're at with your diet challenge... we're at day 19 already and, to be honest, I'm finding it really easy this time around.

How about you?

Tuesday, October 07, 2008

Elimination Diet Challenge Day 16

Yesterday I told you about some of the short and effective workouts that people are using to lose fat and get in shape fast. Well, here's yet another short, sharp yet highly effective workout to compliment your elimination diet journey.

This time, I'm introducing a good friend of mine, Vince Delmonte who's programs over at are selling like hotcakes right now.

Vince's programs are all about rapid fatloss and the building a fabulous sixpack and are genuinely great workouts in their own right.

Better yet, in keeping with my own beliefs about short, sharp impactful workouts, Vince has created his own variation of the 4 minute workout and it's well worth giving it a try. It may be short but it'll give you a great workout!

Give this one a go...

If you like Vince's system of training then check out where I've persuaded him to offer my readers a trial-run of his workouts and nutrition plan.

Both work well with the Elimination Diet and, with just a few nutritional modifications you'll be getting amazing results fast.

Go check it out!

Seeya tomorrow!

Dax Moy

Monday, October 06, 2008

Elimination Diet Challenge Day 15

Well, here we are, day 15 and the start of week three of the elimination diet challenge.

I didn't post over the weekend as I've had feedback from people that they rarely read their mails at weekends and that it was a bit overwhelming to come into work on Monday to a hundred or more emails (you should see MY mailbox on monday.... HUNDREDS!) : )

Anyway, the good news is that I'm still getting reports of amazing results from those who've stuck it out this far with most people in the region of 8-12lbs weight loss already. Bearing in mind that we've only 2 weeks under our belts, this is pretty amazing, right?

And, by all accounts, the detox nasties are well and truly over and the impact upon energy, mental clarity and overall feelings of healthiness is massive.

This is all great news and heralds the start of the REALLY great phase of the program.

In these next two weeks you can expect to see even greater impact in fat loss, excess fluid loss and increase in muscle definition. In addition your energy will continue to rise and your hair, skin, teeth and nails will look and feel better than they have been in ages.

Not only that but you may find that if you're on meds of any kind that they're working better than ever and, in many instances, you may need to talk to your doc about reassessing the dose.

(NOTE: DO NOT tamper with your meds, change doses or stop them without first consulting your doctor, I'm just telling you what many of my readers have told me. I'm not ADVISING you to change your meds)

So things will definitely be on the up for you.

So now's the time to really start thinking SERIOUSLY about your fitness programming.

I know, I know, you don't want to be spending ages training and you don't want to join a gym but there are lots of ways to get a little fitness work into your life without it taking over.

And you should!

After all, you want GREAT results, not just 'good' ones right?

Well, here's a few brief workouts I recommend. They can all be done in 30 minutes or less and won't cost the Earth either.

1. Turbulence Training by my good friend Craig Ballantyne is a fantastic fat loss system that is designed around shorter, more intense (though not outrageous) workouts that create an ongoing calorie burn even after the session is over.

The training produces some of the best results I've seen from anyone within the fitness and fatloss market.

2. 7 Minute Muscle by Jon Benson is an amazing little system I've just learned about recently and, although sceptical at first, have found it to provide an amazing workout in just 7 minutes.

I know 7 minutes doesn't sound long enough but the truth is, when you're doing these muscle shaping workouts, it's more than enough. Better for those who are working more on shaping and strengthening their muscles than for fat loss.

3. My own Look Great Naked Challenge HAS to be included here, although it's much more than a workout ebook. It's an entire online workout program with training sessions, videos, audios, printouts and 90 days worth of bossy emails from me : )

I've had hundreds of people go through the program now and they all love it due to its no nonsense approach, short workout sessions and the clarity of the instructions on how to get the best results.

It's the next best thing to actually having me working with you.

The thing is, you can choose these workouts or you can choose something else altogether, it's up to you.

But the real message is start, and start today.

Put some exercise into your life for at least the next 2 weeks and you'll see some amazing results, I guarantee it.

Til tomorrow!

Dax Moy

P.S - I've just had a new website built for the Elimination Diet over at . The rest of the site isn't finished yet but you can still tell others about it.

In fact, I'm hoping you will.

Y'see, I want to TRIPLE the number of people going through the diet by the end of the year and so I'm hoping you might help me.

Can you tell 3 other people about your experience on the diet so far?

I'd love it if you could!

Just send them to so that they can get their own FREE copy of the diet and get the same kind of results that you are.

Thursday, October 02, 2008

Elimination Diet Challenge Day 11 - Early Success Stories!

Well, I asked for it and I got it!

Some amazing feedback about how the Elimination Diet is impacting on my readers... all 30,000 of you.

Thankfully, I only received about 60 emails and not 30,000 but hey, where are the rest of you guys?

I know you're out there! : )

I want to hear from you ok?

Look at this!

"Hi Dax~

THANK YOU SO MUCH for providing this FANTASTIC opportunity
to make some much-needed lifestyle changes!!

Due to awareness that comes after the diagnosis of serious illness,
I have been living what I thought was a pretty healthy lifestyle.
Your program has been quite an eye opener as to just how lazy
I've gotten with some of my choices over the last few years.

The first 4-5 days were really tough... Giving up my morning
ritual cup of coffee, my nightly glass of wine . The cravings
were strong, the 2 day migraine miserable and the constant
search for a little "comfort food" proved a challenge.

And then....OH MY GOSH... like MAGIC,no more cravings,
no bloat, sluggishness, foggy head and lack of energy.
LIGHTER, RADIANT and so PROUD to be honoring my body again!!!

Even though I've only lost 3 lbs,,(maybe menopause and the fact
that I don't have a thyroid contribute) I am inspired and excited
to continue, knowing that I'm going to feel better every day!!!
I have reclaimed my life!!!!!

Thank You again for your inspiration!"

Claire Hockett
Scottsdale, Az USA

Isn't that amazing?

Sounds like a complete health turnaround and we're only 11 days in...

What about this?

"I've been battling my way down from 20st since Xmas - I hit a wall at 16st - 16 4 to be precise - 10 days on elimination with exercise to match and I'm through 16 and into the 15's - this works!!!"

Dave B

And this?

"Dax - I have lost 4 pounds as of this morning,
after being on a weight loss plateau for about a year.

I originally lost 20 pounds last year, then saw a couple
creep back to stay. I don't measure inches but I know
clothes are starting to fit looser and a friend I hadn't
seen in a month asked if I had lost weight.

Four pounds may not sound like a lot, but I am an
athletic person with fairly low body fat to start.

My ideal weight would be 138 and 17% bf.
(not to say I wouldn't love 130!)

Losing these last 10 pounds would mean improving my
running times and getting rid of the last bit of flab
around my waist, arms and butt. It would also mean a
happier me. I am 48 years old and determined to prove
to all the people who told me "once you're forty, it's
all downhill. Your metabolism slows, etc etc."

I tried doing this diet last June, but ignored the part
that said "all or nothing" and allowed myself wine or
beer on the weekend, which led to other cheats, which
led to failure.

This time I am determined to follow this through and
possibly stick with it longer, until I reach that magic
number on the scale. Oh and I love your workouts, they
are very similar to the circuit training I've been doing,
and more variety is always good. Thanks for doing this.


Or This?

"I am working on those last stubborn 10 pounds
and I am aiming at losing 4 inches on my waist.
I have been exercising regularly for the past 10
months, but needed to clean up my nutrition and
decided this was the diet to try.

I am happy to say that I have knocked off 3
pounds and have lost an inch around the waist,
an inch on the bust and an inch around the hips.

And this is only Day 10.

I have found this elimination diet a challenge,
but very rewarding. The first 4 days were the
toughest and my husband was ready to tell me
to quit because I was so grouchy. But by about
Day 5, I was feeling better and started to
really notice a "clean feeling" inside. I still
have days where I really crave sugar
(my weakness), but my body is already telling me
I will feel miserable if I give in to temptation.

Thanks, Dax, for your motivation!"

Rhonda Joan

And last but not least...


I followed this program religiously for 90 days
and lost 30 pounds,I relaxed a tiny bit and now
after 90 days later I still had not gained any

I want to continue to lose more so I decided
to be more focused and once again I am completely
on board with the program. 100% ED lifestyle.

In the past 10 days without excercise I have
lost another 4 pounds.

This program works.

It's not easy but well worth the effort."

Margot Faircloth

Not bad is it?

It works and it works well.

So commit to it, give it your all and complete
the 30 days.

You won't be sorry!

Dax Moy

Wednesday, October 01, 2008

Elimination Diet Challenge Day 10

Well, 10 days have passed and, unless you're doing something wrong (like cheating) you should be seeing and feeling at least a few results from the program by now.

I've been getting emails from people everyday telling me about the results people are getting and, well, some of them are simply amazing!

6lbs, 8lbs, 10lbs and even 12lbs in the last 10 days. Supposedly impossible when you speak to the mainstream fitness industry and the medical community about what's possible and yet, well, it's happening.

In fact, that's what I wanted to talk about today.

I wanted to ask you if you'd want to be featured in the posts I'll be making in the next few days.

Now, you don't have to have full on photos and measurements if you want to (though that would be great) but even if you'd take a minute or 2 to write in about the results you've achieved so far I'd really appreciate it.


Well, for a very simple reason actually.

People want to know!

They want to know what to expect, they want to know that the elimination diet works and, most of all, they want to know that this is real and not just a figment of Dax Moy's marketing imagination.

By posting in you'd be a source of motivation and inspiration for over 30,000 people who currently receive my elimination diet newsletter and a reminder about what is possible and probable when you commit.

Think about it, there's nothing like hearing of success to make you feel more motivated right?

So, c'mon, leave me a message below. Tell me what you've accomplished so far... and be specific : )

Speak soon!

Dax Moy

P.S - I've been asked about food ideas and resources I trust for the elimination diet.

Well, as well as my own cookbook that you'll find at I also recommend Rosa Coelho's Excellent 101 Healthy Recipe's For The Office as it fills in some of the blanks about how to fit the diet into worklife. You can read more about it HERE