No, that's not a gimmick or some dodgy advertisement.
I mean it.
I'll explain more in a second but first a little background....
(Imagine wavy 'dream wiggles' here) : )
4 years ago, I became the first coach in the UK to offer a money back guarantee on the results I attained with my clients.
My industry were stunned and amazed by such a 'daring move'. In truth, it wasn't daring at all, I felt it was what EVERY trainer should do.
3 Years ago, I extended the guarantee to every member of my team and vowed that if they could not acieve a dramatic physique transformation with their client in the promised time then we'd refund.
The industry thought I was nuts!
2 Years ago I dropped our timeline for achieving the guaranteed loss of at least 1 clothing size from 6 weeks, to 4 and shook the industry.
They started to hate me.
Last year I pushed the envelope again and promised we could get the same result in 21 days and I was laughed at.
They stopped laughing at me this year when I promised a 21 day guaranteed result or a refund of double your investment back.
Then they just got plain scared.
Now, here's the thing.
Well, 2 things actually.
First, why should any professional (and especially one that's charging you upward of £40 an hour) feel that it's ok to charge so much purely for an hour of their time rather than for a result?
The truth is, no-one even want's a trainer for training's sake; they want them for the results they're supposed to be able to get, yet the public often spend months or even years pursuing their goals whilst the trainer rakes in the cash...
Second, why would YOU go on paying so much money for a workout, albeit in friendly, motivational environments, if the results are not guaranteed?
Worth thinking about.
Anyway, so here I am having just posted to my industry about what they should be doing about this http://personaltrainersuccess.blogspot.com/2008/10/do-you-have-balls-for-this.html when I thought to myself 'Why not take this up a notch... or ten?'
So I did and I am.
If my old guarantees scared the industry, this will petrify them : )
I'm going to promiise each and every client who works with me that they'll lose AT LEAST one clothing size in 21 days or they'll get 10 times their money back.
That's without being forced to count calories, follow stupid dietary regimes or living in the gym.
That's simply following what I already do with my existing clients.
This will change the face of this profession if enough trainers and gyms
take the same approach, don't you think?
Please leave me a comment on this... I'd love to hear your thoughts.
P.S - As I told you yesterday, I have 2 client slots to fill at my Islington studios. If you'd like to meet with me for a consult to discuss your suitability to take one of them then email firstname.lastname@example.org today.
Remember though, I only take those who're serious about their results and, as I stad to lose £1500 for every hour I work with you if you're not, you can be sure my selection criteria will be even higher than normal : )